Businessman Joe Cervasio, a leadership-management-performance development expert, brings us behind the scenes of "The Greatest Story Ever Told" to deliver gifts of revelation never before communicated. Just how did the people who knew about Jesus react to his sudden passing? Who understood what had happened, and who, lacking understanding, were confused and crushed? And how does Cervasio make this a necessary practical read?

FOR CURRENT PERSPECTIVE ON "... THE 11 SECRETS OF ARIMATHEA..." follow Joe's commentary on his Facebook ("josephroccocervasio noworneverthe11secretsofarimathea"), Twitter ('josephsecrets"), or Linkedin ("Joe Cervasio" or "Joseph Cervasio") accounts.

Joe understands there are those of you who would rather read a story about the 21st century and get the answers you need now. So, WHAT'S IN IT FOR YOU??!! Yea, there just may be a "greatest story ever told," but how about some untold stories ... for you, ... NOW in this recession that has you ... depressed. What's the practical prescription for you?

With the book being released on August 27, 2009, you can get a Preview, and can even purchase it now. Click here to go to Joseph Rocco Cervasio's book Now or Never... then go to the movies to view this YOU TUBE:

http://www.youtube.com/watch?v-WBd4-Ho_ill ; SEARCH 11 SECRETS OF ARIMATHEA.

UNSOLICITED RESPONSES FROM READERS:

Hi Joe C.,

I bumped into Selma McNish from Mortgage. She said happy belated! She also
said that she is using the Secrets in the chapter-end “scrolls” as special
inspirational items, when she needs them.
Stephen Wilke

From: [email protected]
To: [email protected]
Sent: 4/15/2010 10:43:09 A.M. Eastern Daylight Time
Subj: Text message from Textfree on iPhone/iPod Touch

Now or Never is awesome!
Conchita and I are in Costa Rica and finally found the time to read the book.
I definitely can see your "footprints"

Thank you for sharing

Frank

4/9/10 review by Catholic Spirit Magazine's Christine Vartanian at http://www.diometuchen.org/deptsministries/the-catholic-spirit/ ... search "Cervasio book" or "Secret to Success..."

From NJ Fellowship of Christian Athletes:

"Joe Cervasio’s book: ...THE 11 SECRETS OF ARIMATHEA is one of the greatest books on Christian growth that I have ever read! My favorite part is how these Biblical characters come alive after the Resurrection to bring the amazing “secrets” into Joseph’s life! These “secrets” can impact the lives of athletes and coaches immeasurably! This book can help change the world, one heart at a time!"

Harry Flaherty, Current NJ Director- Fellowship of Christian Athletes

"The characters are alive and there is a bond among
them and the reader. I saw Joseph A coming out of his depression and part of
the Christian doctrine for all ages to come. It is a story that needs to be
given some notoriety by any means for it to be spread. There is a lesson for
everyone in the novel. I related to Peter with his vibrant character. There
was a wonderful surprising meaningful ending with Duca."

Dr. James Vivinetto, Florida, 3/16/10

"I really, really have enjoyed the book. And I have so many questions regards it’s production, the messages, the secrets, it’s characters….I could go on and on.

The one really confusing thing for me…your choice of photo’s on the cover.

Other than that it all hang’s wonderfully…and is amazingly simple…although not very easy…in its lessons."

Dan Dwyer, Rochester, NY 3/15/10

Secrets of Arimathea, February 19, 2010

By	Jeff Korgen (NYC) - See all my reviews

This is a great example of "midrash"--trying to offer a good explanation for what is missing from the scriptures. Compelling and full of wisdom, this book is also an easy read because the story is hard to put down--a great combination.

"I am looking forward to (interview) ... regarding your wonderful book, Now or Never: The 11 Secrets of Arimathea." Christine Vartanian, Catholic Spirit.

"Helped me though my latest personal situation." ANONYMOUS.

"I just finished reading Now or Never: The 11 Secrets of Arimathea. I'm still sitting here in amazement, letting it sink in." Bob Gleason, Stroudsburg, Pa.

"It's lifechanging!" Judy Geltrude, Nutley, NJ

"I just finished the book. I loved it!" James Glenos, Boca Raton, Florida

A life-changer and a bell-ringer, December 2, 2009

By	M. C. Finley "big canary" (Saint Paul, MN USA) - See all my reviews

The bookshelves groan from the weight of "inspirational" titles that are really just

sentimental. Here is a book that goes the distance.

Author Joseph Cervasio envisions the despair of depression of an acquaintance of Jesus -- Joseph of Arimathea, a bit character in the Bible. And then he imagines a procession of visitors to the heartsick merchant. Some are familiar -- Peter, Mary Magdalene, Thomas. Some are mere footnotes in the New Testament -- Zaccheus, the "rich young man," the widow of the traitor Iscariot. Each finds Arimathea and imparts a different part of the

puzzle of understanding.

The overall lesson -- that God has given us a fantastic gift that if properly perceived will carry us through the most horrific experiences. In a way it is God's greatest gift -- the present moment, which is where all grace, and joy, and understanding is. This is a book to give you shivers, and your soul a crackle of electricity. It belongs on the shelf of every serious Christian.

A great story with great lessons, December 14, 2009

By James Glenos Jr.(Ft. Lauderdale, FL) - See all my reviews


This review is from: Now or Never: The 11 Secrets of Arimathea (Hardcover)

"You don't often find a book that really does entertain

and educate.

We've all heard about the term "edutainment",

but that is kid stuff.

This is the real thing. The story of Joseph of Arimathea's

meetings after the death and resurrection of Christ

is compelling and provocative.

It brings you into the hearts and minds of the

key players in the original Bible passages.

If you are one of those folks who loves the

"special features" on a DVD, then this is the

book for you.

You get a behind the scenes look at the days

following the burial of Christ. Read it for the story,

but re-read it for the 11 secrets...truly inspirational.

Live these lessons and you will enjoy a more

beautiful and rewarding life. " James Glenos, Florida

"WHERE DID JOE CERVASIO FIND THE 5TH GOSPEL???

THIS FASCINATING HISTORIC NOVEL INTRODUCES

YOU TO SEVERAL OF THE MINOR CHARACTERS

DURING THE LIFE   AND CRUCIFIXION OF CHRIST.

YOU GET TO LEARN ABOUT THEM AND THEIR

FAMILIES AND THE ROLES THEY PLAYED IN THE

LIFE AND DEATH OF CHRIST. EVERY CHRISTIAN

AND ANYONE INTERESTED IN HISTORY SHOULD

READ THIS BOOK."

SAM STELLATELLA ...NUTLEY, N.J.

I finally finished reading "The 11 secrets..." and

thoroughly enjoyed it.

In a strange way it reminded me of how so many

lives were changed for the better with Dale

Carnegie's "How to win friends and influence

people". Now the 11 secrets gives all of us the

opportunity to change our lives spiritually.

You have a gift of putting the reader in the middle

of the story, making him feel that he is part of it.

You make Rocky and all the Cervasios proud.

Love, cousin Mike Sr.

Joseph Cervasio/Now or Never..., December 8, 2009

By	David Komarnicki - See all my reviews

When God created Adam, he was formed from the dust of the ground.

Then God breathed into him the breath of life, and Adam became a living soul.

And with Adam's life came the ability to procreate -- the greatest possible gift

at mankind's disposal. Joe Cervasio's book, Now or Never: The 11 Secrets of

Arimathea, personifies his God-given ability to procreate with words and bring

to life the flesh and blood characters surrounding the greatest historic event

in the history of the world -- The Resurrection of Jesus Christ.

Now or Never, is a landmark expression of faith and gives reason for

The Hope that exists in the heart of all believers.

It's a must read for all in need of focus and renewed hope.

David Komarnicki

"Dearest Joseph!

After You sent me some excerpts from you new book, I purchased and even though I am only half way through, I couldn't wait to contact you. I had no idea that you had this in you!, I am ecstatic that you wrote it. It has actually put me there at the time ofter Jesus death, I feel like I am actually on the streets and back in that time.

After all of the years of Catholic study, of reading and discussing the Bible, studing Bible History I never felt this. I went to Catholic University Campus Grade School, Holy Cross Academy for Girls and Dunbarton College on the Campus of Holy Cross in Washington DC.

Our house was even on the campus of Catholic University and My Aunt was the lay person head of The National Shrine of the Immaculate Conception and my first job was there.

I was surrounded by our faith and our religion but never felt such a close connection to its origin and to Jesus and his followers on earth until your book.

I read a little each morning and meditate on what I read during the day. I am re-reading parts of the Bible over, it now has so much more meaning and I understand the culture of the times and the lives of the people so much more.

I wish I had spent more time with you at Bluegreen. You are a soul to be relished.

Thank You Joe!" Tish Lehr, Orlando, Florida.

1 of 1 people found the following review helpful:

Thought provoking experience, October 1, 2009

By	Samuel J. Costantino "Deacon" (Edison, NJ USA) - See all my reviews

Amazon Verified Purchase(What's this?)

This review is from: Now or Never: The 11 Secrets of Arimathea (Paperback)

Joe Cervasio does a magnificent job in his work "Now or Never: The 11 Secrets of Arimathea". When reading scripture, we meet people who have a passing role and we are often left wondering "what ever happened to him/her? What was THEIR life all about? How did they handle THEIR encounter with Jesus and what was the impact on their lives after such an encounter? "Now or Never" breaks open our thoughts about many biblical characters and gives them real human qualities, good and bad, that many of us deal with in our own lives. A must read

"Hey Joe -

I just finished your book last night and I wanted to let you know I really, really enjoyed it. I thought it was an excellent book and very well-written.

... I particularly enjoyed the last part about the richest man in the world as it reminded me so much of what my father was really all about.

On a side note it was pretty ironic because at the time I was reading the part about living in the present, I happened to also be watching a golf tournament that tiger woods was playing in. The announcers were talking about how Tiger is the best golfer in history, and maybe best athlete ever, in terms of staying in the present. His focus on the current task at hand is incomparable as he never worries about the next shot or the shot that just happened. Only the one he is working on now. Pretty interesting stuff that can be applied to all aspects of life.

Thanks again for introducing me to ideas and thoughts I never realized."

John Geltrude, Rutherford, NJ

... and read below for more.

What does this story from long ago have to do with your own life today? Everything. Because the story of Joseph of Arimathea, the man who donated his tomb for Jesus' burial, and who went into the deepest depression at the catastrophe, is our story.

Learn what Joseph learns: the greatest gift to each of us is this present moment.

In Now or Never: The 11 Secrets of Arimathea, readers will witness conversations never imagined, and in the end both believer and non-believer will learn secrets that will change their lives forever—whether corporate executive, homemaker, laborer, believer, atheist, athlete, or student.

When people finish the story, the reaction will be the same: they will hug the book.

The "mystery man of the Bible," Joseph of Arimathea, appears with a supporting cast of unforgettable characters to capture the attention of all readers of this teaching, yet entrancing novel.

Feel this successful businessman’s oppression in Jerusalem during the time of Jesus’ ministry, as a war in his spirit rages, not unlike that today in the minds and souls of countless millions seeking their destinies, and the truth.

Meet the enigmatic Mary of Magdala in an upfront and personal way no other writer has presented her over the last 2000 years! (Was she a first century Mother Teresa or Angelina Jolie?)

And thrill to your time with such giants in biblical history as Peter, the great fisherman; Nicodemus, Joseph’s partner in burying Jesus; Stephen, Christianity’s first martyr; and Thomas, the Twin, better known as ‘Doubting Thomas.’

In Now or Never: The 11 Secrets of Arimathea there are still others offering witness, characters not so famous. Get to know the Widow of Judas; Zaccheus, the little man in the sycamore tree; the guard at the tomb of Jesus; the fleeting ‘Rich, Young Ruler’ of gospel infamy; the resurrected Lazarus’ sister, Martha; and even a eunuch from Egypt, Joseph’s faithful servant Duca.

The 11 Secrets of Arimathea will make a mighty impact upon the lives of all who read it, just as it has the author and the countless high-performing individuals who have shared their experiences with him over the years.

Joe Cervasio's 2000-year-old story will awaken the spirit of grace inside you.

Receive the power of the moment awaiting you now, as you enjoy Now or Never: The 11 Secrets of Arimathea.

This may be the greatest story never told!

Comments

Joe- Excited to see you have a new book...when is the next time we could sit in rocking chairs in Lancaster, PA and discuss the lessons of life? I am in Hawai'i with a beautiful 4-year-old son, would love to catch up. All the best, Mac

Posted by: Mac | February 11, 2009 at 11:13 PM

Hey, Mac:

So good to hear from you. A little "Mac" vacationing with his family in Hawaii? Man, that's a long way from his Daddy T/O'ing late on winter Sunday nights at Circle M, cleaning up the chicken scraps from his 400 pound sales director, Gil Braud. Yes, the second book is now being marketed to publishers by Dr. Ken Atchity. After several rewrites and edits we patiently await some good news. Be well, stay in touch, ... man, I can just smell that spring rain headin' to Lancaster, Pa. as you and I rock in those ol' chairs, thankin' the Lord we made it this far.

God bless,

Joe C. back in Jersey

Posted by: joe cervasio | February 12, 2009 at 07:55 AM

We need to change your email address on the blog. But I am not sure which address to use.

Posted by: Mike Finley | July 03, 2009 at 02:41 PM

Dear Mike:

Yes, all can now get me at [email protected] I will make the necessary change at the blog.

As you know, with the imminent distribution of Now or Never: The 11 Secrets of Arimathea, I look forward to your help with a new website, book-signing and speaking dates, public relations,the movie advertisement, etc.

Mike, stand by.

Joe Cervasio

Posted by: Joe C. | July 20, 2009 at 09:58 AM

Hi Joe:
Good program on Voice America earlier. I enjoyed hearing you speak. I will getting your book Now or Never. Thanks for the reminder to "Surrender". Being in Real Estate Sales we need to hear that.Regards to your family and Pete.......
Blessings,
Rita Berardi

Posted by: Rita Berardi | August 04, 2009 at 12:17 PM

Rita, thanks for listen to Aldonna Ambler's radio show featuring Now or Never: The 11 Secrets of Arimathea. She is a trusted consultant who has advised me and my colleagues in the past.
Yes, the Secret of Surrender is a profound one, sometime a bit slippery for achievers like us to accept. But I learned it from many seeking their destiny of performance excellance, way back when in the tough resort real estate business you were a teammate in.
Stay tuned for more about the book that should be available by early September. Hope to see you at a book signing!

Posted by: Joe C. | August 05, 2009 at 08:29 AM

Thanks Joe:Just let me know where and when.
Much Luck and Many Blessings.....
Rita

Posted by: Rita Berardi | August 08, 2009 at 10:13 AM

Happy Birthday!
Rita

Posted by: Rita Berardi | August 10, 2009 at 10:57 PM